First Time Donor Program Home » Donors » New Donors » First Time Donor Program Making Blood Donation a Priority for Life Finding and retaining new donors is critical to ensure an ongoing, strong blood supply. The Blood Connection offers a rewards program to new donors, not only as a thank you, but as a way to instill the important habit of blood donation and giving back to one’s community. The program encourages donors to give a second and third time within a year from their initial donation to qualify for a music card and a Starbucks gift card. If you have recently turned 16, check out our TBC16 section and sign-up to start saving lives today!